Founded by Captain Mads Bækkelund during the recording of the extreme sports TV series, Mission Sognefjorden and Mission Nord Norway, to create natural energy and quench your thirst after reaching the top. On sailing across the Vestfjord from Lofoten to Steigen, Captain Mads Bækkelund, as always, saw the crew and extreme sports athletes aboard pouring unhealthy energy drinks decided he had to do something about it ...